I read an article recently that hit me right between the eyes and I wanted to discuss a snippet of it as it applies to our daily lives.
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The E Gap
The “e gaps” in business are simply defined as this:
What the guest expected vs what they actually experienced.
For example, if a guest expected an appointment at 3:00 but you didn’t take them in the back of the house until 3:20, that’s an “e gap”.
A few things on this opening example:
- How do you recover?
- How do you apologize in a positive way for the guest not to feel a breach of service?
- How many “e gaps” is your salon experiencing on a daily basis?
If we have a front desk team or a staff that is constantly apologizing, that isn’t enough. We need to make corrections to eliminate the “I’m sorrys” in business.
What we want this to be is effectively a guide to determining what your “e gaps” are.
It all begins with the customers perception, not ours. One great example is from the Ritz Carlton: there’s no elegant way to apologize for poor service or poor performance.
So, we have to catch it when we hear it. We hear it when we hear, “I’m sorry”.
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The Four Cornerstones
The four cornerstones in business are never going to change. Rather, they are just going to get more attention as businesses continue to mature and grow.
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Celebrating Sustainability
Feeling inspired by Davines' We Sustain Beauty campaign, we decided to take a look at what we at PSC are doing to support sustainability. In the coming days, we will...
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