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All posts by Terri and Steve Cowan

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Celebrating Sustainability

Jul 25, 2022 by Terri and Steve Cowan 0 Comments

Celebrating Sustainability & Regeneration

In July, Davines announced We Sustain Beauty, their first global socio-environmental campaign aimed at stimulating climate action through biodiversity and regenerative organic agriculture.

As a part of this campaign Davines introduced WE STAND/for regeneration hair & body wash. It is their manifesto for climate action and part of our commitment to integrate beauty and agriculture.

WE STAND/for regeneration hair & body wash

Enriched with ingredients derived from regenerative organic agriculture and Slow Food International, this limited-edition product is the first fruit of our collaboration with Rodale Institute.

 

 

Feeling inspired by this initiative, we decided to take a look at what we at PSC are doing to support sustainability. In the coming days, we will be sharing and celebrating on social media the ways our employees take action for a better environmental future.

 

We want to also ask you to share with us how both you and your salons practice sustainability!

 

It is the responsibility of all of us to help keep our planet sustainable and regenerative!

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Business Coaching

The “E Gap”

Jul 13, 2022 by Terri and Steve Cowan 0 Comments

The E Gap

The “e gaps” in business are simply defined as this:

What the guest expected vs what they actually experienced.

For example, if a guest expected an appointment at 3:00 but you didn’t take them in the back of the house until 3:20, that’s an “e gap”.

A few things on this opening example:

  1. How do you recover?
  2. How do you apologize in a positive way for the guest not to feel a breach of service?
  3. How many “e gaps” is your salon experiencing on a daily basis?

If we have a front desk team or a staff that is constantly apologizing, that isn’t enough. We need to make corrections to eliminate the “I’m sorrys” in business.

 

What we want this to be is effectively a guide to determining what your “e gaps” are.

 

It all begins with the customers perception, not ours. One great example is from the Ritz Carlton: there’s no elegant way to apologize for poor service or poor performance. 

 

So, we have to catch it when we hear it. We hear it when we hear, “I’m sorry”.

 

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Holiday 2022

As we get closer towards the end of the year, there are already great examples of preparation for the 2022 Holiday Season such as what the big box stores are...

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Business Coaching

Planning for Recruitment

Jul 11, 2022 by Terri and Steve Cowan 0 Comments

Planning for Recruitment

What are your plans to fill vacancies on your staff?

Addressing much needed additions to your team can be a difficult process. It’s not a problem you’re facing alone. Most salons need great people to join their team. You need additions to the team to bring new energy and magic. 

Don't Wait

If you’re waiting for conditions to be perfect to hire, you’re going to be waiting a long time. There’s never a perfect time. 

Be there

It is imperative to establish yourself at the forefront of the marketplace. Be there! Be where your potential prospects are. That means establishing a presence in schools or on social media. Considering creating a Facebook or Instagram dedicated to the future team of your salon.

Understand how to interview

You have to be able to understand how to interview and how to attract someone you’re speaking to. What are the 5 things if someone were to select your salon could they expect from you?

 

Determine what sets you apart. How are you going to recruit if you don’t know how to talk about your business? Consider even asking what things can you expect from a potential team member. What skills and characteristics are they going to bring?

Rise above

Challenge yourself. Can you be compelling enough to stop someone and make them dream for a minute about what they could become if they joined you? You also have the right to look into their eyes and have a conversation with them about what their goals are and what they’ve done related to beauty throughout their lives.

Spend the time to discuss recruiting and developing more people in your organization. It is not tangible until it is there. Make it tangible in your mind before you start looking for it.

you need a team

Many of you have set goals for your salon and you may not have the people necessary to see those through. Your intent needs to be that you have to find people to accomplish your vision, dreams and goals. The reality is, you alone can’t cut or color every head of hair in your community. But collectively, with a team that understands your vision and training you can.

This is an ongoing process, you’re never done with recruiting, training, or inspecting to make sure you got what you expect. 

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The Playbook

We consistently emphasize the influential role of numbers in shaping behavior, not only for service providers but also for leadership. Leadership is tasked with two primary responsibilities: celebrating successes and...

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